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Marketing Executive

As a marketing executive, you'll need to:

  • create awareness of and develop the brand you're marketing
  • communicate with target audiences and build and develop customer relationships
  • help with marketing plans, advertising, direct marketing and campaigns
  • support the marketing manager in delivering agreed activities
  • source advertising opportunities and place adverts in the press or on the radio
  • work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
  • write and proofread marketing copy for both online and print campaigns
  • produce creative content, including videos and blog posts
  • run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
  • organise and attend events such as conferences, seminars, receptions and exhibitions
  • source and secure sponsorship
  • liaise with designers and printers and organise photo shoots
  • arrange the effective distribution of marketing materials
  • maintain and update customer databases
  • conduct market research, for example using customer questionnaires and focus groups
  • develop relationships with key stakeholders both internal and external.

With experience, you'll need to:

  • develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
  • evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
  • track marketing performance and return on investment and prepare weekly or monthly reports for management
  • monitor and report on competitor activity
  • lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
  • oversee and manage the marketing budget.
  • Marketing assistants start on salaries of around Rs18,000 to Rs 22,000. As a marketing executive, you can expect to earn in the region of Rs 20,000 to Rs 30,000.
  • Senior marketing executives (with around five years' experience) can earn between Rs. 30,000 and Rs. 45,000, with marketing managers earning up to Rs. 60,000.
  • Marketing directors can earn from Rs. 60,000 to in excess of Rs.100,000.

You may also receive additional benefits including profit-sharing schemes, medical insurance etc.

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