As a marketing executive, you'll need to:
- create awareness of and develop the brand you're marketing
- communicate with target audiences and build and develop customer relationships
- help with marketing plans, advertising, direct marketing and campaigns
- support the marketing manager in delivering agreed activities
- source advertising opportunities and place adverts in the press or on the radio
- work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
- write and proofread marketing copy for both online and print campaigns
- produce creative content, including videos and blog posts
- run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
- organise and attend events such as conferences, seminars, receptions and exhibitions
- source and secure sponsorship
- liaise with designers and printers and organise photo shoots
- arrange the effective distribution of marketing materials
- maintain and update customer databases
- conduct market research, for example using customer questionnaires and focus groups
- develop relationships with key stakeholders both internal and external.
With experience, you'll need to:
- develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
- evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
- track marketing performance and return on investment and prepare weekly or monthly reports for management
- monitor and report on competitor activity
- lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
- oversee and manage the marketing budget.
- Marketing assistants start on salaries of around Rs18,000 to Rs 22,000. As a marketing executive, you can expect to earn in the region of Rs 20,000 to Rs 30,000.
- Senior marketing executives (with around five years' experience) can earn between Rs. 30,000 and Rs. 45,000, with marketing managers earning up to Rs. 60,000.
- Marketing directors can earn from Rs. 60,000 to in excess of Rs.100,000.
You may also receive additional benefits including profit-sharing schemes, medical insurance etc.